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If a book on Amazon.com, a leading online retailer, already hundreds of comments, it is worth the other? Of course, some people think. Peter Höflich, a financial journalist based in Singapore, for example recently in the Harry Potter and the deathly Hallows, "" Review of the 3250 written. "I do not know anyone, so many special, because my analysis is the pleasure of surprise," he says. It is interesting that no one can. Because the number of comments or crude comments, and positive and negative, others to the ratio of transmitted signal, but all is not trawl through. As a result, in the form of web sites for people to get their comments as easy as possible. In this regard, Amazon was a pioneer: the client's books and other products to review for several years has allowed. Initially, publishers and authors were concerned that negative comments hurt sales. Online merchants not normal for users to leave comments on, John MCAT, retail market leader Google shopping.google.com, said the Internet giant shopping comparison site. But a few bad reviews, it seems appropriate. "No one familiar with all the positive feedback," he says. Then a small portion of the negative comments - just a product that "can not be right - in fact, is enough to identify one thing more attractive to potential buyers. Social networking sites for the application software market is rapidly developing areas. The MySpace development platform, third-party developers at the beginning of the open society with an application that can write a very short time millions of users Burn the book on Monday a new version of the electronic reader. And an indication that the e in the world of book publishing is gaining weight, Amazon also said that the most selling author Stephen King to light by at least one time for a new job will be acquired have to say is. Many publishers have long feared that Amazon, for a special burn them on the basis of a great writer to write. However, retailers such as Barnes & Noble Inc. ever out of the sale of its stores are fighting for their own books, has published. As they can generate, however, Amazon already has so many curves that they sell, is on display. In fact, Amazon's problems that plagued the device to remove is working.