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The back of your new born mobile advertising platform in a big push, Microsoft mobile and traditional advertising in new research about the impact of online advertising tie this morning and announced a mobile advertising campaign with the Hyatt, then announced that Verizon Wireless users to find and hand in their mobile phone or on an equipment room, view and change the reservation and reserve the other works. Hyatt, one of the first package party ad mobile advertising and mobile Web service by Verizon, including Verizon Wireless in January an agreement with Microsoft to bring out. Hyatt's new ad campaign, the screen of the integrated nature of the two "ears that Microsoft's new research today, France, in the opening of the international ad festival there is touting published online sites such as MSN mobile applications with combines. The study conducted in France in collaboration with Toyota's own line of automotive IC for mobile and said that the combination of a multiplier effect of online advertising and online presence with Toyota is showing an increase in awareness. Earlier this week, that Microsoft's books, book publishers and authors to its project agreement with the digitization of the opposition is behind a strange story to reporters about Google's PR team. I, the agreement to reject a central place, millions of books on Google's concerns about the exclusive license, an orphan called The Times on Saturday. There is no doubt that Google in Microsoft's problems with Washington because of an order is given. Microsoft noted that the wired article and Institute for Information Law and Policy Law School, in New York in the settlement in the financing of research in books. Just a lot of other people also are worried about the Microsoft solution. This issue, and Robert Darnton, director of Harvard University's library in a long essay in the New York Review of Books "were shown in February. For those interested in more details, Professor Darnton to read an article, as some of the Paul is entitled to answer Courant, dean of libraries at the University of Michigan to defend the agreement.